It is important to note that in the service industry, in most cases, service staff are comfortable to sell what they know and believe is a good product perhaps based on its popularity; but without knowledge shared, their list of known wines and other beverages is limited. From our experience, when a team of waiters were excited about a brand and were confident of the wines, those wines were perhaps the only ones that would be sold to as many guests as were in the restaurant.

The second important aspect is relationships, which affects a lot of how business is done and with whom. Both the business owner and staff need to be won over for one to have repeat business. Upon listing your brand, we will not act as order takers but create and maintain a lasting relationship for your brand. We will commit to working on the floor where allowed, pour at events where required and train staff where possible.

Our listings will be based on the needs of the various establishments, so we will ensure that your wine is listed where it fits into the greater scheme of things and not where it will be forgotten while gathering dust. We believe we are here for you and represent you in the best capacity possible, but we will need your input once, maybe twice a year. As an example, we would greatly appreciate the wine maker coming up and going into organized events in trade. Winemakers are rock stars in wine country, and the more people associate a face with a brand, the more sales are likely to be attained. At this juncture we will operate on a consignment basis from you or as brand ambassadors.

Over time we would like to have our own warehouse and distribution facility. We have a list of restaurants and retail shops we will be working with and that list will be growing.